Is This Is the Plan Worth Reading?
How to Win Elections
by Ben Wikler
Ada’s Score
Ben Wikler, former chair of the Democratic Party of Wisconsin, distills his perspective on the mechanics of winning elections. The book is strongest as insider tactical memoir—organizing, messaging, and mobilization drawn from real campaigns. Its argument is more practical than theoretical, and the prose favors clarity over stylistic ambition. Readers seeking a grand political philosophy will find instead a nuts-and-bolts operator's guide, which is both its honesty and its limit.
“Wikler writes with the urgency of a man who has run real campaigns, and the organizing chapters have genuine tactical teeth worth studying.”
Ada Brief
AI reading intelligence“Wikler writes with the urgency of a man who has run real campaigns, and the organizing chapters have genuine tactical teeth worth studying.”
This Is the Plan Review
Wikler writes with the urgency of a man who has run real campaigns, and the organizing chapters have genuine tactical teeth worth studying.
Rating: 3.8 / 5
Ada’s reservations
Reads like a strategy memo padded to book length; the argument thins after the first third into slogan. Anyone wanting durable political thinking will leave hungry. Reputation half-earned.
Ada’s score reflects both strengths and reservations.
Book Details
- Language
- English
- ISBN-13
- 9781324131434
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Ada’s Score
3.8
Ada’s editorial score — not an aggregate of reader reviews.
Common Questions About This Is the Plan
- Is This Is the Plan worth reading?
- Wikler writes with the urgency of a man who has run real campaigns, and the organizing chapters have genuine tactical teeth worth studying. Ada rates it 3.8 out of 5.
- What are the main weaknesses of This Is the Plan?
- Reads like a strategy memo padded to book length; the argument thins after the first third into slogan. Anyone wanting durable political thinking will leave hungry. Reputation half-earned.
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